The Future of Marketing: Community, Experience, and Real Stories

In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever.  We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let’s talk about it in this episode.  We'll discuss the shift from building audiences to nurturing communities, the significance of human connections, and the power of casually curated content. As we aim to resonate deep within the hearts of our community members, we'll ditch artificiality for genuine, human-centric marketing. I'll also share exciting plans for the podcast, including introducing "round tables" for diverse insights and perspectives.  With our 10-year business anniversary and a renewed focus on real stories from online business owners, we're embracing human experience over formulas. In this episode of the podcast, I talk about:  The era of information overload The shift from conversational to "shouting" marketing tactics The need for humanity-centered marketing approaches The concept of "casually curated content" Human storytelling as a brand representation tool My plans for fostering open, vulnerable communication …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-2