SDG #12: Circular Business Models with Outdoors Sportswear Brand Houdini with Eva Karlsson

Eva Karlsson is the CEO of Houdini Sportswear, a brand pioneering the outdoor clothing space by making truly circular business. With rental services, subscription services and 100% of this season’s fabrics being recycled, recyclable, biodegradable or bluesign certified, Houdini is on a mission to change the trajectory of the industry. The latest project, Mono Air, has seen the creation of a fleece jacket which can be recycled and enormously reduces microplastic shedding. The design principles behind this jacket have been shared openly online, a first in the industry. LinkedIn: https://www.linkedin.com/in/eva-karlsson-5b5b9326/  Houdini: https://houdinisportswear.com/en-us