The Best Way to Define Success and Become Your Authentic Self

Mike and Becky Newhook are the founders and operators of Vertical Roots Canada, an urban farm in Edmonton, AB, that produces on average 1000 heads of lettuce per week. The lettuce is grown hydroponically in vertical racks inside a specifically-zoned building on Edmonton’s south side. They sell their produce to much acclaim at local farmers’ markets as well as offering delivery and subscription services.How did Mike and Becky, having never farmed before, come to operate a sizeable farm, pumping out leafy greens regularly?What did a $60,000 loss on a similar operation in the Philippines teach them?How have they learned to redefine success as farmers, entrepreneurs, parents and spouses?What can growing lettuce in the city teach us all about who we are and what’s important to us?In this episode, Patrick talks with both Mike and Becky about their business and brand and how a lifetime of entrepreneurship and self-development continues to lead them down the path of becoming who they are.Check out Vertical Roots’ Websiteverticalroots.caFollow them on Instagraminstagram.com/verticalrootscanada/Vertical Roots YouTubehttps://www.youtube.com/c/verticalrootscanada