7 POWER Strategies to Increase Sales
Selling Made Simple And Salesman Podcast - Un pódcast de Salesman.com
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Are you struggling to hit your targets this month? You're not alone. Let's face it: just “talking up” a product isn't enough anymore. You need strategies to increase sales that actually work. But where do you even begin? Good news, you don't have to wing it. This video will reveal the 7 POWER Strategies that'll have you closing deals left and right. Step #1: Focus on “desires” Ever jump on a sales call and your prospects just glaze over? They don't care about all the fancy features or mind-blowing benefits you rattle off, right? Instead, they want to know what their life will be like with your product. That's where the prospects desires come in. These are the deep-down wishes your ideal customer has. Think about it: do they crave more free time? Maybe they desire financial security? This power strategy is all about figuring out those desires and connecting them to your product. The stronger the link, the faster you'll be closing deals. To uncover your buyers real desires, ask questions like: * “What happens if this project is a success?” * “What are the knock on effects of getting this fixed?” Imagine your product is a bridge, taking them from their problems straight to their dream, future reality. But there's more to the bridge! We haven't even talked about what happens if they don't cross it. Stay tuned because in step 5, we'll discuss highlighting the risk of the buyer decising not to change their ways.. That'll make your magic, reality bridge look even more appealing Now to the next strategy. Step #2: Leverage discipline rather than motivation Remember how sometimes you get super hyped to make a sale, then a few days later, you're back to scrolling through social media? Yeah, motivation fades. That's why successful salespeople rely on discipline. Think of it as building muscle memory for sales success. Have you seen people go to the gym and feel like quitting after a few reps? Discipline is that voice that pushes you to finish the set! In sales, it means sticking to a routine, even when you don't “feel” like it. This includes regularly reviewing your sales pipeline. The good news is, there are ways to make this easier. In the next step, we'll talk about a magic tool called a “Pipeline Coverage Generator” that'll practically force you to stay on track. Step #3: Pipeline coverage generator calculation Imagine your sales pipeline is a treasure chest, but you're not sure if there's enough gold (deals) inside to reach your goals. That's where the Pipeline Coverage Generator becomes important. Ever feel like you're hustling hard but still falling short? This magic formula helps you figure out if you need more leads or need to close more deals faster. We won’t go through it in detail in this video but if you want to put the pipeline coverage generator formula into action, grab a free copy of Selling Made Simple from Salesman.com and run through the step-by-step implementation of it there. Working this out might be the best 10-minutes investment you ever make into your sales career. The key takeaway from the Pipeline Coverage Generator is, this tool tells you how much “gold” (sales value) you need in your pipeline to hit your target. If your chest is empty, you have to go find more leads. But if it's overflowing, focus on closing those deals! In the next step, we'll talk about a killer technique called “Discussing vs. Telling” that'll turn you into a closing machine. Step #4: Discussing vs. Telling Ever try to force someone to clean their room? Yeah, it backfires. In sales, it's the same. You have to get them to discover their pain. Here's the magic: ask questions! There is a three step process to asking better sales questions: