141: Getting Authenticity Right with Amber Swenor

Amber Swenor is the founder of Soul Seed, a brand ecosystem with several businesses including Soul Seed Strategy which offers business coaching and brand strategy. On today’s episode Amber and I get to talk about how showing up authentically in your business can help you grow and the importance of being present and attentive to your clients. Tune in to learn more on this episode. In this episode: [01:00] Amber introduces herself and gives us her background.  [06:27] Showing up as your authentic self.  [13:00] Amber describes being “fully present with curiosity” with her clients.  [19:57] The “Vulnerability Hangover”.  Key Takeaways:  Showing up authentically gives you a freedom to know what you can offer to clients and their businesses. Surround yourself with people who encourage you to get out of your comfort zone so you can grow personally and as a business owner.  Growth will require some “messy” parts in order to get where you want to be.  Quotes:  “There's a freedom that comes with knowing who you are and knowing the value of what you offer.” - Amber Swenor “In order to get to the point where you are able to be more visible and be who you authentically are, it requires taking the first messy steps.” - Amber Swenor Guest Bio:   Amber Swenor is a transformational business strategist who helps visionary leaders live and lead in authenticity. She’s the founder of Soul Seed, a brand ecosystem with several businesses including Soul Seed Strategy, a business coaching and brand transformation firm that helps visionary leaders to grow values-aligned, authentic businesses through transformational strategy, coaching and marketing services. She’s the author of Wall Street Journal bestselling book, Unleashed: A Been-There, Rocked-That Guide to Radical Authenticity in Life and Business. When she’s not strategizing with clients or speaking on stages, you’ll find her rocking with her metal band, Morningstar.    Useful Links Get in touch with Jessica to discuss your consulting business Jessica’s LinkedIn Learn more about Amber’s work at www.Soul-Seed.com Find Amber’s book ‘Unleashed’ at all major book retailers