How This Urban Contemporary Gallery Targets Their Niche Customer Base
Shopify Masters - Un pódcast de Shopify
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Klaus Rosskothen turned his love for collecting urban contemporary art into the gallery, Pretty Portal. Based in Düsseldorf, Germany, since 2007, Klaus decided to reach a broader art audience by building an online store with Shopify a year later. As one of the earliest merchants, Klaus shares how he reaches a niche audience through digital and in-person strategies.
