Ep 68 - Maximizing Profitability in STRs with Tracey Northcott

GUEST'S BIO Australian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards. HIGHLIGHTS OF THE EPISODE 04:01 Tracey Northcott introduction and background 06:20 How Tracey started in the STR industry 12:04 The platform that Tracey used in Japan for her STRs 13:12 Tracey talks about her STR properties and how the pandemic hit her business 17:12 Tracey's target market for her STRs 19:08 E and Tracey talks about cultural differences through STRs 21:28 Tracey talks about maximizing profitability 23:14 How Tracey maximized profitability within her STR portfolio 30:09 The psychology of buying 33:04 E talks about scaling down successfully 34:17 Branding yourself as a short term rental business owner 45:45 Where can people connect with Tracey 47:35 Tracey's #1 secret to success with STR 48:12 Acknowledgments to Tracey NOTABLE QUOTES "Know who you are serving." - Tracey Northcott "Understand what works for you." - Mike Sjogren CONNECT WITH THE GUEST Tracey Northcott: Instagram | Facebook | Twitter Tokyo Family Stays | Tokyo Family Stays Instagram | Tokyo Family Stays Facebook Tracey Northcott | Tracey Northcott Consulting Instagram | Tracey Northcott Consulting Facebook CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices