Ep 84 - How to Analyze Markets with Loma Homes’ Jeff Brown

GUEST'S BIO Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate. HIGHLIGHTS OF THE EPISODE 03:52 Jeff Brown's introduction and background 04:54 How Jeff got into the STR industry 07:23 Joshua Tree as a profitable market 08:45 Jeff's approach to future markets 11:45 Ratio that will hit the profitability threshold 15:12 How to find a "20% rule" house 17:02 Red flags in finding markets 20:44 Jeff's vision for Loma Homes in 2022 23:03 How to choose a property for your STR business 25:50 Jeff's advice to people who has analysis paralysis 29:07 Acknowledgments to Jeff 29:43 Where can people learn more about Loma Homes and connect with Jeff 30:17 Jeff's #1 secret to success with STRs NOTABLE QUOTES "If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown "You need to try out the lifestyle." - Jeff Brown "I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown CONNECT WITH THE GUEST Jeff Brown: Linkedin | Email Loma Homes: Website | Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices