How to make persuasive testimonial videos that grow your business

Your business solves a BIG problem – you help your clients make positive changes in their life – and that has huge value, right? So, when you start talking with prospective clients, you may be thinking that if you could just show them the great advantages of working with you, they’d be sure to do it. But describing your process and features, and even your benefits, may not do the trick – no matter how good a job you do of describing your work. You’re fishing with awesome bait. Why won’t they ...