Pre-recorded vs live video - which one is right for you?

Here's the #1 question that I hear a lot, "Should I make pre-recorded videos or should I go live?" And yes, I have some strong opinions on this topic! So here comes my deep dive into the pros & cons between pre-recorded vs live video... The BIG promise of video is that it leverages your time - letting you speak one to many. But which of these two formats gives you more leverage? I'm firmly in the 'go live and thrive' camp - here's my short list of the advantages of live streaming...