ABM Lessons Julija Noskova Learned From Working With Medallia & Other Companies
ABM Done Right - A Personal ABM Podcast - Un pódcast de Kristina Jaramillo and Eric Gruber
Categorías:
Send us a textIn this podcast, Julija Noskova (a GTM and Growth Marketing Consultant) shares the ABM lessons she learned from working as a VP of Marketing for Medallia, SoftChoice and other companies. These lessons include:1. ABM requires change management across the organization, otherwise, you're just doing marketing as usual just more targeted. This includes changes in mindset, measurement/KPIs, how we go to market, the content we create, the interactions teams are having, and the ex...
