A Visit to Dr. Bronner’s Magic Soap Factory
Story of the Week with Joel Stein - Un pódcast de Pushkin Industries
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The history of Dr. Bronner’s soap is even crazier than the famously crazy writing on the side of a Dr. Bronner’s soap bottle. The company was founded by a man who escaped from a mental asylum. Now it is the top-selling natural soap brand in North America. How did this happen? Carrie Battan paid their headquarters a visit to find out. You can read Carrie Battan’s GQ story, “Is Dr. Bronner’s the Last Corporation With a Soul,” here: https://www.gq.com/story/dr-bronners-corporate-successSee omnystudio.com/listener for privacy information.
