Convert More Customers With Your Video Ads | Rick Cesari

Marketing geeks, this one’s for you.I called in an infomercial specialist on today’s podcast.Cheesy as some of them may be, there’s a reason why made so many sales.They follow proven principles that work!And I had a chat with one of the earlier pioneers of direct response TV ads - Rick Cesari.He’s done video campaigns for big companies like the George Foreman Grill, GoPro & OxiClean.And now he mainly consults with ecommerce companies to help turn their video ads into winners.In our interview, we focused on what makes a video ad convert with today’s gold-fish-attention span humans.Here’s what we chat about.**How to turn a typical boring Founders Story into a red-hot lead generating  Ad. If you have a great story, but you’re unsure what to include and what to cut, these questions will help you out a ton!**The secret to brainstorming an irresistible guarantee to boost your sales. Rick gives a fantastic example of using a customer testimonial to create a killer guarantee. **3 techniques to grab attention using video. These are three timeless methods Rick’s used to generate millions of dollars in sales for his clients on TV, Facebook ads and infomercials._________________________________To grab the freebies Rick mentions at the end - contact him on [email protected] WORK WITH RICKhttps://rickcesari.com/  -------------------------------------------------------------- Gateway Drug Intro Jules' World? Checkout This Video on YouTube 'How to Build & Monetise an Email List in 2023 [COMPLETE GUIDE]' https://youtu.be/ewTDzVbWpkw?si=RsRK3aJ0M5Bv-XF8   About Jules Dan.  Are you a coach, consultant or info-marketer that’s looking to ramp up your sales & conversions with email marketing? If so, then you’re in the right place. This podcast is designed to help you with three core areas of your marketing. How to get more customers How to make MORE per customer How to keep them coming back And I’ll show you how to do this with the power of the pen…aka selling with your words. So who am I and why should you trust me? I’ve been in the trenches of freelance copywriting for 2.5 years. I’ve made plenty of mistakes. I’ve made heaps of stupid decisions. However on my journey, I’ve also generated my clients over $15 million dollars in results. This is the place to learn from someone in the trenches every day... 'How to make it rain with your email list' So whether you've just got a taste for list building... Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead... Then stick around, because you’re in good hands on Email List Profit Secrets.