64: NextGen Growth By Acquisition - Ben Grossman

How acquisitions fuel growth at a multi-generational company. Ben Grossman is the Co-President of the Grossman Marketing Group, a fourth generation business he co-leads with his brother. With sustainability as a key priority, they employ acquisition strategies as a platform for expansion. Listen in as Laurie Barkman talks with Ben about their approach to M&A, including how they source deals, build strong trust based relationships with sellers, and integrate those companies into their organization without losing what makes them special and unique. There’s a ton of wisdom in this episode for NextGen leaders, and anyone on the buy-side of deals.   Listen in to learn more about: Advice for nextgens entering a family business Creating an acquisitions strategy How some M&A deals fit better than others Why fostering relationships with sellers is important for deal success   Show Links: Ben Grossman on Twitter: https://twitter.com/bigrossman   Ben Grossman website:  http://bengrossman.info/   Laurie Barkman on LinkedIn: https://www.linkedin.com/in/lauriebarkman/ Podcast website: SuccessionStories.com   About: The Succession Stories podcast is hosted by Laurie Barkman, Founder of SmallDotBig. We’ll help you maximize business value, plan your exit transition, and get rewarded for all of your hard work by finding the right buyer or seller. Visit https://smalldotbig.com for more value building resources and subscribe to our newsletter!