92: The Paradox of Pricing Power: Ask More, Earn More - Per Sjöfors

How you set your pricing strategy affects your profitability, ability to break even, and your chance at success. Per Sjöfors is the author of The Price Whisperer and CEO of Sjöfors & Partners. Per has made it his life’s work to make pricing practical and actionable, and has helped over 600 clients substantially increase sales and profits. He joins host Laurie Barkman to discuss his firm’s methodology of buyer psychology, market research, and machine learning, and how this ties into pricing, affecting sales volume, customer segmentation, profitability, and company valuation.   Listen in to learn more about: Why competitive based pricing may not always be the best strategy Value based pricing based on the value customers accrue and are willing to pay for Factoring practical behavioral economics into pricing Ensuring your products/services are priced to attract high value customers How slight price adjustments can improve profitability exponentially The relation between value perception and price   Show Links: https://sjofors.com/ https://www.persjofors.com/   About Succession Stories Podcast Succession Stories is hosted by Laurie Barkman, the Business Transition Sherpa-- guiding business owners through the process from "transition to transaction." Learn more at https://smalldotbig.com  Book a 1:1 Advisory call at: www.meetlauriebarkman.com [email protected]   We appreciate your support...subscribe, share, and post a review to share what you like about the show!     Is this the year to sell your company? Don't leave your exit to chance. Stony Hill Advisors works with owners like you to get ready and maximize value when you're ready to sell. Visit www.stonyhilladvisors.com/podcast for a complimentary business valuation.