How to talk about climate change so people actually care | John Marshall

Which sounds more urgent: “global warming” or “pollution blanket overheating planet”? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.Want to help shape TED’s shows going forward? Fill out our survey!Learn more about TED Next at ted.com/futureyouFor the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.