The power of personalization in the age of AI | Mark Abraham

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.Want to help shape TED’s shows going forward? Fill out our survey!Learn more about TED Next at ted.com/futureyouFor the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.