The rise of China's homegrown brands — and why they matter | Roger Hu
TED Talks Daily - Un pódcast de TED
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A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants.Want to help shape TED’s shows going forward? Fill out our survey!Learn more about TED Next at ted.com/futureyouFor the Idea Search application, go to ted.com/ideasearch Hosted on Acast. See acast.com/privacy for more information.
