S2 #21 The Subtle Art of Blending Curated, Owned & Promotional Content
The LinkedIn Marketer: Karen Hollenbach - Un pódcast de Karen Hollenbach
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In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It's a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that's relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespoke's page and suggests you give some thought to the 'tone of voice' of your page updates. Resources and services to help you navigate your LinkedIn presence: Content Marketing Strategy Playbook LinkedIn Company Page Follower Guide Professional Profile Checklist Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. Visit Think Bespoke's website. LinkedIn Profile Essentials Online Course: Learn more here. LinkedIn Marketing Mentoring Program: Learn more here.
