105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them. Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble. Find out more about this episode at theallusionist.org/foood. The Allusionist's online home is theallusionist.org. Stay in touch at twitter.com/allusionistshow, facebook.com/allusionistshow and instagram.com/allusionistshow. The Allusionist live show No Title is playing in London in September and in the US from October. For all event listings, visit theallusionist.org/events. The Allusionist is a proud member of Radiotopia from PRX, a collective of the finest podcasts on the interwaves. Find them at radiotopia.fm. Also! I’m making a NEW PODCAST! Veronica Mars Investigations, wherein Jenny Owen Youngs (of Buffering the Vampire Slayer podcast) and I investigate every episode of Veronica Mars from the beginning. Find Veronica Mars Investigations in your podcast-getting app of choice, and at VMIpod on the social medias and .com. In September 2019, the Allusionist is sponsored by: • Squarespace, your one-stop shop for creating and running a good-looking and well-working website. Go to squarespace.com/allusion for a free trial, and use the code ALLUSION to get 10% off your first purchase of a website or domain. • Bombas, socks that won’t let you - or themselves - down. Buy your expertly engineered socks at bombas.com/allusionist and get 20% off your first purchase. • Babbel, the language-learning app that will help you speak a new language with confidence. Visit babbel.com to find out more, and text **ALLUSIONIST **to 484848 to try it for free. • Progressive. Get your car insurance quote online at progressive.com and see how much you could be saving. Discounts not available in all states and situations.