086 Calling Their Baby Ugly is Not a Good Prospecting Approach
The Art of Sales with Art Sobczak - Un pódcast de Art Sobczak, cold calling and sales trainer
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Some salespeople use the "Your Baby is Ugly" approach. It directly tells the prospect that they have a problem, or are doing something wrong. And it should be avoided. You'll hear how Art received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.
