175 Script it, or Wing It?
The Art of Sales with Art Sobczak - Un pódcast de Art Sobczak, cold calling and sales trainer
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Some people suggest that on your calls you are simply natural, being yourself and let things flow. Others suggest you script out everything you say. Neither is totally possible. Success lies in the middle, with more emphasis on one. Hear Art's suggestion on this, and what you should do to have optimal success on your calls, and sound smooth, natural, and confident.
