227 A Template for Responding to "What's this in Reference to?"
The Art of Sales with Art Sobczak - Un pódcast de Art Sobczak, cold calling and sales trainer
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Most salespeople get the question, "What's this in reference to?" from assistants, or others who protect the time of the boss. The response either gets you screened out, or in. Here's a simple template you can use to create a response that piques curiousity, stirs emotion, and gets you in.
