256 To Accomplish Something, Define What it Is
The Art of Sales with Art Sobczak - Un pódcast de Art Sobczak, cold calling and sales trainer
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Too many sales calls wander aimlessly and end without accomplishing anything. Often, that's because the "accomplishment" itself was never defined. You'll hear how and why to set your "Primary Objective" for your sales calls, so you'll actually achieve them more often.
