286 EXPECT to Win Them All (Like George Brett)
The Art of Sales with Art Sobczak - Un pódcast de Art Sobczak, cold calling and sales trainer
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A very simple--but not always followed--principle is that those who expect to win, do so more often than those who think they don't have a chance. This applies to sports, and sales. Art shares a story about what George Brett had to say about this, and explains how it applies to all of your calls, and how you can win more of them.
