Episode 274: Surviving the Giants: How Mid-Market Companies Can Thrive in a Highly-Competitive Business Landscape with Sheila Kloefkorn

In today's fiercely competitive business environment, mid-market companies face the challenge of competing with larger organizations with deeper pockets and more resources. Often, they find themselves at a disadvantage when it comes to marketing and growth strategies. Moreover, their limited experience often leads them to make multiple mistakes. So what common mistakes do companies make in marketing, and how can they fix them to increase the profits and value of their business? To help us with this topic today, we have Sheila Kloefkorn, President and CEO of KEO Marketing.