Episode 8: Brian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health
The B2B Revenue Executive Experience - Un pódcast de Cory Cotten-Potter - Martes
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“Revenue should not be your leading indicator.” Come again? That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and structure around a dollar, and you can backend the most important part of the solution—the value you bring to the client. Find a breakdown of this episode here.
