118. 2023 Marketing Strategy

This will be the first year that I've ever had a full marketing strategy going into the year. I just feel like turnover at so many companies has not slowed down since the pandemic, and it's time for me to start taking better care of some of the relationships I have with my best customers.   My actual strategy, though, might surprise you!   My approach will include: Facebook first: posting with purpose Email marketing: consistency & pre-scheduling Recycle, recycle, recycle Big pumpkin energy   Facebook first: posting with purpose With Facebook, I'm realizing that the connections I want to make with other businesses are more likely to happen there than on Instagram. And it's because things are so much more shareable in Facebook.   I want to tag the businesses and venues I'm working at and leave call to actions that people can follow to learn more.    That means with Instagram, I'll still be posting some portfolio-type images to my grid, but I'll also be looking into pinned posts, stories and stats more to dictate what gets posted to that platform.   Email marketing: consistency & pre-scheduling With email marketing, I'll be bringing my consistent email approach from the podcast over into my balloon business. Honestly, this has always felt difficult because I don't want every email to be asking for money or talking about a sale.   And it's why I've actually created a new resource for you (and me!) that will take care of all the email marketing heavy lifting.   I've got a bundle of 24 emails in a Canva template that you can push out to Mailchimp or pull into another email service provider, setting up your email marketing for THE YEAR. The images and coordinating text go along with the seasonal holidays and big events happening around that time.    They are literally ready to copy, paste and hit send!   (Listen in to hear an embarrassing story about why I didn't include any placeholder text like "insert customer name here"... I surely wasn't going to set you up for that kind of failure!)   Back to my strategy, I'm also going to explore blocks of info in my emails that share upcoming local events and the like, because I know those clicks will tell me what my customers are interested in.   Recycle, recycle, recycle And this takes me to my next big strategy of recycling content. I want to use these email templates as the basis for my social posts. Meaning, I'll be taking the square images from those templates and sharing them out to Facebook and Instagram as well.    I'm also going to reuse the emails year after year!    Big pumpkin energy Finally, my big pumpkin energy is related to the ideas shared in The Pumpkin Plan by Mike Michalowicz. This book has changed the way I look at my business and I can't recommend it enough.   I want to focus on the clients that I've already got a good relationship with and who hire me for big jobs. I really think this will prevent me from getting all wrapped up in the comparison game that we all fall victim to. I feel like these strategies and goals fold into one another really effortlessly and it gives me a lot of confidence in making it happen this year!    I'd love to hear your goals and marketing plans for 2023! DM me on Instagram @thebrightballoon or email me: [email protected]     RESOURCES MENTIONED: email bundle The Bright Balloon Business Planner  Havin' A Party Wholesale (save 5% with code BRIGHT)  Balloon Suite  Episode 117. My 2023 goals   ____________________________   The LASER Focused Solopreneur  Support the show / join the book club  planner | courses | templates  @thebrightballoon  The Bright Balloon on YouTube