290. Major expansion | Allison of TUFTEX

Kicking off this curated month by TUFTEX, I’m chatting once again with Allison, the owner of TUFTEX! She’s giving us a ton of behind the scenes info on their new products, plus where and how they’ve expanded since she last came on the podcast. First, I asked her to walk us through their acquisition of a balloon factory in Canada. I really appreciated her honesty about the learning curve that was involved, and it was fascinating to hear how the acquisition required not just latex recipe updates, but process updates more than anything. She’ll also tell us how the changes have impacted their marketing strategy and how she hopes will impact their reach. Then, I was so thrilled that Allison spilled the beans about some items we can expect soon: TUFTEX Effects and Links! Plus, she drops info on TUFTEX Tuesdays, Hip Hopping in Houston in March and of course the TUFTEX Experience in July! I learned a ton and am very excited about what I heard in this conversation… I’m guessing you will be, too!  Then in the UGlu Hotline, hear a tip for using water weights.   RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated Month by: TUFTEX | Events Related Episode: 164 - Making an impact with color | Allison of Tuftex  Other sponsors & resources: Havin' A Party Wholesale (save 5% with code BRIGHT) Balloon Suite  2025 Bright Balloon Business Planner  UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)  Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 Balloon Boss Mastermind & Summit  - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list  Freeform Freedom | More courses  @thebrightballoon  The Bright Balloon on YouTube