What every budtender needs to hear

Cannabis is becoming more mainstream and available to nearly one in three Americans, yet most cannabis consumers aren’t educated enough to buy the right products for their needs. Apart from poor experiences, this can lead to unhealthy consumption. For Matthew O’Brien, editor and founder of the Four PM newsletter, one of the most important places to start is by setting their expectations properly — primarily that “cannabis affects everyone differently.” In this episode of The Cannabis Eni...