E131 | Coffee Myths: What is Direct Trade REALLY?

Direct Trade is a phrase tossed around in the Specialty Coffee sector. The line between what is and what isn't direct trade is so blurry, we are tempted to lump just about anything under the label. We have discussed it on the show before, but we shed new light on the topic with a guest who helps us see the big picture, and, maybe clearer than we have before.References:Stories Behind the Grind (Aidan Vuocolo)How Perfect Grind Daily CEO, Henry Wilson, Grew To Be The World’s Leading Co...