E31 | The Big Picture & WCR

E31 | The Big Picture & WCRDo you ever wonder, "Will coffee always be around?" Has itcrossed your mind that without sustaining this wonderful crop orwithout providing ways of giving it value in the long-run, coffeecould poof out of the economy? Whatexactly is the BIG PICTURE of the coffeeindustry. See how one organization is making major strides in coffeesustainability.Referenced:World CoffeeResearchLexicon Influenced SCAA Flavor WheelWCRAnnual ReportFollow us on Instagram ...