TCC Podcast #125: What it means to be a conversion copywriter with Lisa Pierson

Conversion copywriter, Lisa Pierson, joins us for the 125th episode of The Copywriter Club Podcast. We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation that covered: •  how Lisa went from journalism and PR to copywriter •  why she joined a mastermind when she wasn’t sure what a mastermind was •  how she landed her first clients •  how she managed to start a business in the middle of massive life changes •  why putting your self matters (and how it helps) •  when things started to “click” and how Lisa’s business has changed •  how joining Match.com and online dating led to her first speaking gig •  the impact that speaking has had on her business •  what else Lisa’s done to build her authority as a copywriter •  what it takes to be more competitive as a copywriter today •  what she’s done to make her retainer agreements work •  what it means to be a “conversion” copywriter—it’s all about process •  how she started “copy training” for companies This is a good one. You know the drill. To hear it, click the play button below or download the episode to your podcast app. And, as always, you can scroll down for a full transcript.   The people and stuff we mentioned on the show: Copyhackers Inbound theconversioncopywriter.com Lisa’s Twitter Lisa on YouTube Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript:   Full transcript coming soon...