The Courageous Podcast Episode #17: Geoff Cottrill (Marketer)

"You're going to fire me one day. I want this to be the thing you’re going to fire me for."  From Coke to Converse, master story teller Geoff Cottrill has the resume of marketing royalty but the humility and humbleness to stay himself. He is a self proclaimed “serial marketer who hates the way we’re supposed to do marketing”.  As Geoff attests, no consumer wakes up in the morning just excited about an ad launch.  So how do we rethink the way we go about listening, connecting and treating consumers vs assuming they’re ok with us interrupting their stream, mobile phone or day. Geoff shares why he is incredible passionate about the consumer -- and making sure there’s both mutual respect and their voice (front and center) in the board room.  Geoff also ranks his courageousness in each job along the journey, shares the decision for Coke to bring back “New Coke” via Stranger Things and, finally, the importance of speaking up, keeping it personal and not being afraid to “go all the way”.  https://podcasts.apple.com/us/podcast/the-courageous-podcast/id1520106524