How To Market To Senior Consumers? | Roy Koren & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO - Un pódcast de Yaron Been
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Roy Koren is the Co-founder & CEO of SeniorMarket. Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors. Topics Covered: -Why senior consumers? -The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts -The aging population is diverse with many subgroups, aging's new image & terminology -Why are young grandmothers considered 'Super consumers'? - What are the post-Covid19 implications regarding marketing to seniors? And much more... For more info: https://www.linkedin.com/in/korenroy/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference
