Engineering Founder’s Takeover: Top-down / Bottoms-up sales strategy, pricing, and enterprise product adoption w/ Abi Noda #110

This is a special episode from our new show “Engineering Founders” - Should you build B2C or B2B? What about implementing a top-down or a bottoms up sales strategy? How do you think about pricing? These are many of the dilemmas early founders face in the early stages. We sit down with Abi Noda to explore his experiences co-founding DX and Pull Panda and examine the differences, trade-offs and considerations behind building for consumer vs. B2B, pricing, early sales and product adoption strategies! For more episodes of Engineering Founders, subscribe here: https://engineering-founders.simplecast.com/ P.S. The Engineering Leadership Podcast will return after the winter holidays on January 3rd!