6. Building a Million-Dollar-a-Year Etsy Business with Hannah Gardner

Today we're joined by Hannah Gardner, a full-time Etsy seller and online entrepreneur, to hear about her journey to making a million dollars a year in sales from her Etsy business. She explains the different marketing strategies she used to gain success, from media buying to creating funnels, as well as how she overcame the challenges of working with different e-commerce companies and their different needs, wants, fears, and goals. The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they marketing their Etsy shops and so much more. EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. Sign up for EverBee for free at the link - https://everbee.io Key points and time stamps: 3:15 E-commerce fundamentals are key. 10:01 Partners increase success. 15:01 Follow trends, not invent them. 23:29 Learn customer journey. 28:26 Demand matters for success. 30:19 Make data-driven decisions. 39:04 Invest in marketing and research. 45:34 Bundle items to increase CTR. 51:55 Data-driven decisions are key.