9. Grow Your Etsy Shop to $150K/year by Constantly Discovering Unique Product Niches with Bailey

The episode of the Etsy Seller Podcast we're joined by Bailey to learn about her success with multiple Etsy shops while being a full-time mom. During the episode, Bailey discusses her research process, her success with handmade tumblers, her transition to print on demand goods, and why she chose to go recently go all selling only original digital files for a growing niche with her Etsy Business.The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they marketing their Etsy shops and so much more. EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy.  It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. Sign up for EverBee for free at the link - https://everbee.ioKey points timestamps:2:17 Make unique products with high margins.9:41 Find a better way.13:14 Research before selling products.17:11 Serve an audience to succeed.23:30 Outsource systems for success.30:41 Rank with keyword research.35:43 Provide value to build community.40:45 Help your own people.43:59 Embrace the entrepreneurial spirit.Detailed summaryMake unique products with high margins.When it comes to selling products online, one of the best strategies is to create unique products with high margins. This strategy has been used by many successful Etsy sellers, including Bailey. Bailey was able to build multiple Etsy shops while being a full-time mom by creating unique products with high margins.Bailey's first shop was a print on demand store, but it didn't do well because she didn't do her research and paid for every design she put up. She then decided to make tumblers, which were very unique and had a high profit margin. This allowed her to stand out from the competition and make more sales.To make these tumblers, Bailey had to put in a lot of time and effort. She had to be very careful when customizing them because everyone wanted their name on it. This process was very time consuming, but it paid off in the end. Bailey was able to make a six-figure store in nine months with her handmade store.Another strategy that Bailey used to make more sales was to focus on SEO. She was able to rank her products easily as long as the competition was low. This allowed her to get more visibility for her products and make more sales.By following Bailey's strategies, other Etsy sellers can create unique products with high margins and make more sales. This strategy requires research and dedication, but it can be very rewarding in the end. By creating unique products with high margins, Etsy sellers can stand out from the competition and make more sales.Find success through iteration.Bailey's story is a great example of how success can be achieved through iteration. After launching a successful Etsy store, she quickly realized that the margins were too low to continue. She then decided to try her hand at handmade products, but quickly realized that it was too much work. After trying a few different strategies, she eventually landed on print on demand as her best option. She was able to increase her margins to 25-30% by including Etsy ads and finding a local supplier.Bailey's story is a great example of how success can be achieved through iteration. Instead of giving up, she kept trying different strategies until she found one that worked for her. By doing research, testing out different strategies, and being willing to learn from her mistakes, she was able to find success.For other Etsy sellers, Bailey's story serves as a great reminder that success can be achieved through iteration. By doing research, testing out different strategies, and being willing to learn from their mistakes, they can find success. With the right strategies, Etsy sellers can create unique products with high margins and make more sales.Research before creating products.When it comes to creating products, research is key. This was the case for Bailey, a successful Etsy seller who was able to increase her income from six figures to close to quarter of a million dollars in just one year. She was able to do this by researching the best way to sell digital products and then creating designs that would sell well. By researching the market, she was able to find the best sublimation product with the lowest competition and create hundreds of products that would make the most money with the least amount of work.Bailey's research also enabled her to determine which products would be most successful. She used tools like Everbe and E-Rank to analyze the market and pick the products that would make the most money. This allowed her to make informed decisions and create products that would be successful.Bailey's research paid off, and she was able to make $17,000 in the first two months of the year. This was a huge success, considering she was only spending $50 a month on marketing. This goes to show that research and strategy can be more important than luck.Ultimately, Bailey's success story shows that research can be essential when it comes to creating products. By doing research and making informed decisions, Etsy sellers can create products that will be successful in the market and make more sales.Find customers who like your style.When it comes to finding customers who like your style, Bailey suggests focusing on a specific niche. She recommends finding a thousand people who like your style and selling to them over and over again. This way, you don’t have to worry about high competition or relying on Etsy traffic.Bailey also suggests focusing on serving a segment of people, such as business owners and other designers. By creating products that help business owners or other designers make money or improve their business, you can shift their mindset from consumption to investment. This will lead to repeat business, which is the key to success.In addition, Bailey suggests creating a Facebook group to bring your customers together. This way, you can market to them directly and keep them up-to-date on your products.Overall, Bailey’s story shows that research and focusing on a specific niche can be the key to success. By finding customers who like your style, you can create products that will be successful in the market and make more sales.Duplicate successful systems.Duplicating successful systems is a great way to get started in business. It’s important to understand the market and the customers you’re targeting. Once you have that information, you can create a system that works for you. Bailey found success in duplicating her successful system. She created a private Facebook group with a call to action to join and get free designs. She also included the call to action in her shop banner, announcement section, and in her automatic email to customers.Bailey also outsourced the majority of the process. By delegating tasks, she was able to focus on the important parts of running her business. She also started new groups in different niches to reach more customers. This allowed her to provide value and resources to her customers.In conclusio...