#16 - Craig Hewitt on being a non-technical founder, communication and customer feedback.

Send us a Text Message.On this episode of The First 10 Podcast, I talk to Craig Hewitt, founder of podcast hosting and analytics service Castos, and host of the Rogue Startups Podcast.Key PointsYour business is your customers. Your business is not your product.Convincing a customer that their current solution could be better is easier than trying to take them all the way through a brand new conceptDon't be afraid to sell to people. If you have conviction in your heart that what you have is va...