146. Get Paid to Be a Speaker, with Jenn Espinosa-Goswami

We have to get our message out to more people. Speaking is a great way to add value when people can’t afford to work with you or aren’t interested in working with you directly.  You can share the message they need to hear to move people and connect with people. We need to know that we can connect with our fellow humans. We need to know that what we are experiencing matters — and speaking is such an extraordinary way to do that. Our guest, Jenn Espinosa Goswami is a professional speaker and holistic wellness coach at Weightless. Jenn first shared her story of losing 100 pounds at Toastmasters. She took this organic experience of speaking about the struggles she went through and the mistakes she made along the way and distilled it for the people she works with.  Jenn says there are people who take stories and examples and case studies and successes that they've experienced in their own life and pay it forward to people in their audience who are ready for that message.  “It's a very humbling experience to say, “Oh, I could impact other people just by sharing something that I experienced in my life.’ I think that's the most powerful thing you can talk about,” she said. She says speaking is not an identity and you don’t need any marketing collateral to become a speaker. You just have to do it. If you don’t have an audience to consistently speak to, deliver value to someone else’s audience. Jenn helps people identify topics and understand the speaking cycle of promoting yourself, pitching yourself, and how to make connections when you need to find your audience. She notes that one of the hardest things you’ll do once you’ve decided to become a speaker is choose your single signature topic. When event planners are looking for speakers, they won’t necessarily care about your name or where you’ve been featured — they’re going to choose your topic first. So, if your topic isn’t amazing and doesn’t fit what they’re looking for, they’re not going to hire you. That doesn’t mean your story or topic isn’t profound. One of the great things about speaking is that it gives us the ability not only to self-reflect, but also to learn and share in a way that anyone can understand. And speaking can help business owners in different ways. Jenn says she has clients who want to get paid to speak and leave, whereas others don’t need to get paid to speak, but want to sell their programs. No matter which goal you have, Jenn breaks down some tips for applying to speaking opportunities and what you need to get started. Let’s get to it. ===== Mentioned ===== Jenn has made it easy to get started with knowing exactly what you need in your Signature Speech with this free template, including an outline and how to determine what makes your speech successful. Download your copy today: https://bit.ly/signaturespeak  ===== Next Steps ===== Honest Conversation With My Podcast Agent, Julie Fry: https://youtu.be/6I3Ne6tEcLo  How to get the PERFECT guest to say yes to your podcast: https://youtu.be/Ta8bSk4bOG4  How to be a STELLAR podcast guest: https://youtu.be/iAk-gekLmSM  How to Increase Confidence: https://youtu.be/nQSWeY60rL0  ===== Connect with Jenn Espinosa-Goswami ===== Linktree: https://linktr.ee/jennspingo  LinkedIn: https://www.linkedin.com/in/jego3  YouTube: https://www.youtube.com/c/JenniferEspinosaGoswami  IG: https://www.instagram.com/jennspingo  ===== Connect with Sarah ===== Facebook: https://www.facebook.com/sarahwaltonpage  Instagram: https://instagram.com/thesarahwalton   Game on Girlfriend: https://youtube.com/playlist?list=PL_Jen-dhtrcPvkgdjasgiyAk1NgPbZYRS  Most business owners don't know how much money they actually need to make to feel free. It's time to break that trend. Download my free Freedom Calculator and figure out the perfect number for you: https://sarahwalton.com/freedom  Thank you so much for listening. I’m honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.)