236. Test That Marketing Tactic to Accelerate Your Business With Nikki Nash

If you are running an online business today you know how painful it can be to try out a new marketing tactic and have it bomb. Maybe you tried to launch a webinar, or that email campaign just didn’t work. What if it didn’t actual fail? There’s a good chance you’re receiving extraordinary data that could turn your business around. Today’s guest is Market Your Genius author Nikki Nash, who approaches the testing of marketing with her M.A.A.D Scientist Framework. Nikki has always been the person that followed their gut with what decision to make – and her journey to marketing started when she got really frustrated with where her career was going. She started out as a journalist, working in magazines and ended up in advertising.  She went to get her MBA and landed a job at Intel where she ran digital content and social marketing for North America. She set her sights on becoming CMO. At the same time, her aunt was diagnosed with ovarian cancer. Nikki’s grandmother had died of it, and her mother had tested positive for the BRCA 2 gene. Nikki and her sister tested negative but Nikki knew she wanted to make a change. She quit her job and became a consultant, teaching marketing and working for a startup. “What I learned at startups is nobody knows what the heck they're doing, and they're really just testing and figuring stuff out, she says. Nikki says most people overcomplicate their business and that ends up slowing it down. She says when she started, she didn’t have a website – she had a Google Doc with some information, but she still had money and clients coming in. Here are her five essential pieces, listen in for more: Power of singularity Identify one buyer Customer journey or marketing game plan Sales process Test and validate the plan Nikki developed the M.A.A.D Scientist Framework when she was teaching marketing as a side hustle. She was trying to explain to people how to collect data from their marketing. What tends to happen is people will jump from marketing tactic to tactic.  “People get so hung up on minute tactics that they don't actually sit back and think, my ideal buyer. I'm trying to get them to buy this specific offering. What is the best way to find them, connect with them, build a relationship with them, and invite them to buy from me?” says Nikki. The point is to do it again. This is the basis of test marketing. Experiment in cycles with your hypothesis of how you’re going to reach your buyer and pitch to them. Setting up the experiment cycle takes the pressure off.  For example, if you know you will launch a program eight times in a year, you have more room to reach your target and do the tweaks to help you reach your sales goal. The best part of running a business is you get to choose. You can do an incremental increase in your income if you feel like you're going to have a bigger impact. You can say no. You can choose to travel or be location independent. You can choose to have flexibility for your family or yourself. You choose what to do with the money. Connect with Nikki on Instagram (https://instagram.com/nikkinashofficial) for a free blueprint to help grow your business. Other GoG episodes you might want to check out: Marketing Not Working? Human Design Could Help: https://sarahwalton.com/human-design-adriana/  Storytelling, Sharing With Clients and Taylor Swift: https://sarahwalton.com/sharing-your-story/  You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton   Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) #TestMarketing #BusinessGrowth #MarketingPlan #MarketingTips #MarketResearch #MarketingStrategy #LeadGeneration #WomenInBusiness #AskExpert #SalesCoach