238. What it Takes to Go From 6 to 7 Figures with Sigrun

If you own an online business and you don't think seven figures is realistic -- you are going to love this episode. Our guest, Sigrun, is Europe's number-one online business mentor. What I love about Sigrun is her honesty, her accessibility, and how much she's willing to share all the mistakes and all the internal mindset pieces. You know when you think, "I am too dumb to do this. I can't do this." She had them, too. Sigrun Gudjonsdottir is an award-winning business coach, bestselling author, international speaker, and host of the Sigrun Show podcast (I've been a guest!). Sigrun had what she thought was her dream job as CEO of an IT company,  but changes with that board led to Sigrun taking leave and traveling. She found herself in Switzerland starting from scratch to build her reputation and career. Sigrun developed repetitive strain injury and took time off to heal. After seven months, she knew it was time to start her own business. "What the woman was doing, you know, not discrediting her in any way, but joining this course it was a wake-up call. Like, okay, I can do this," says Sigrun. "I realized that my problem, my alchemist journey of not figuring out what I want, was a very common problem." From there, she came up with the idea of a Passion-athon – a free boot camp where you find your true passion and the right business idea in seven days. She gave herself a week to promote it and built the modules based on the exercises she had done to find her passion. Looking back, Sigrun says it was silly to offer something for free with no next steps or offers. She did get amazing testimonials, though. "I was obviously not clear on what I was doing. I was all over the place and even and I need to say this to anyone who is having like doubts if they've got what it takes," says Sigrun. "I had ten years' experience as CEO and I had an MBA from top like we're talking about a top ten business school in the world, and I had no clue what I was doing." Sigrun had ambition to replace her previous income. She worked to double her business every year from $72,000 to $164,000 and then $340,000. She attributes her jump in year three to her husband losing his job. Suddenly, she was the family breadwinner. She set a goal to make a million dollars. By August, she'd only made a third. "I wrote down all my progress and everything I could sell, even next year, because I was running retreats at the time," says Sigrun. "I saw it was theoretically possible." Sigrun dove in. She launched her podcast in August 2018, did her first live event in September, sold out her Masterminds for the following year, and sold out her group coaching program.  "I started to make a habit of writing down, okay, this is what I need to make still and can I still do it? And every time I convinced myself," says Sigrun. "It was all about convincing myself that it's still possible." Sign up to get a copy of Sigrun's latest book, Kickstart Your Online Business - Create an Online Course and Start to Make Sales: https://www.sigrun.com/gameongirlfriendpodcast Connect with Sigrun Gudjonsdottir: https://www.sigrun.com/ Other GoG episodes you might want to check out: 3 Lessons I Learned From My 8-figure Coach: https://youtu.be/zYDGzcb0u9I The One Thing You Need to Scale Your Business: https://sarahwalton.com/tina/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.) #ScaleYourBusiness #CEOEntrepreneur #7Figures #BusinessGrowthStrategy #BusinessGrowthTips #6Figures #Millionaire #AskExpert #BusinessCoach #WomenInBusiness