39. The Marketing Tactic You Need To Stop Using, Right Now

You've seen those marketing strategies, heck, you might've even purchased a course or booked a call after seeing one. Those guys with the air pods. Those ladies who rent private airplanes for a photoshoot. Those ads that tell you your broken, you need a guru, or that because you aren’t making a million dollars while you sleep, there’s something wrong with you. It feels gross because it is gross. It plays on your fears, your worries and it’s something this week’s podcast guest is ready to blow up, for good. When accomplished business owners like you start to wonder, “What else? What’s next?” they call this week’s guest, Carolyn Herfurth. She’s called the business reinvention strategist, and she works with service-based female founders, around the world.