58. The Real Reason Most Businesses Fail: It’s Not What You Think

I’m so excited to bring you this week’s episode with Isabelle Mercier. Holy cannoli you guys, this woman is a powerhouse, and she knows business. Isabelle is one of the most inspirational branding, marketing, and customer experience keynote speakers in the space. Her official title is Brand Strategist & Business Performance Catalyst. She’s one of North America’s Top Business Influence's, bestselling author, two-times TEDx speaker with over 2.5 Million views, and TV show host. She’s been in the work of branding, marketing, and customer experience for over 25 years. And in this episode, I jumped right in with her by asking the big question - at least, the question I think is big … Why are some businesses successful and some fail? What actions is the founder taking, or not taking, that actually makes the difference? I loved her answer, and I think you will, too. It’s not what you think it is. We’ve all been told a lot of things on our different journeys, but what Isabelle shares in this episode struck me as the truth. Learn more at: https://sarahwalton.com/isabelle