RealSelf's Tom Seery: 'We're an extension of the beauty counter at Nordstrom'

When Tom Seery started content and reviews site RealSelf in 2006, he wanted to create an honest and accessible resource for people seeking information on cosmetic aesthetics and plastic surgery by focusing on user generated content. Twelve years, 2 million reviews and a fresh round of funding later, Seery saud RealSelf is positioning itself as the Yelp of "modern beauty." On this episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Seery, the founder and CEO of RealSelf, to discuss his approach to experiential marketing, the casualization of injections and the plans for the company's latest round of funding.