632: I Hired a CMO, Here's Why
The Goal Digger Podcast - Un pódcast de Jenna Kutcher
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It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO. What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now. GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES
