#37 - Brett Ferrin: "Safeguarding the ordinary" - achieving traffic safety planning and management in a data-rich, AI-powered world

Brett Ferrin, Vice President of Sales North America at Traffic Logix discusses the evolving and more complex nature of traffic safety management and gives insight into the many ways we can ensure safety on our roads for vehicle operators and other users. We discuss the implications of rapidly exploding amounts of data and the potential of artificial intelligence to revolutionize and upheave safety planning including driverless cars, generating new insights from data and changing human behavio...