Leveraging B2B eCommerce To Sell Parts As A Manufacturer With Kristina Harrington

Kristina Harrington is the President of Gen Alpha, a B2B eCommerce platform that specializes in OEMs, specialty vehicles & aftermarket organizations. They have interactive parts manuals and allow you to sell parts with the entire suite of products to allow customers to return what they need if necessary. Parts can get very complex for large vehicles and equipment and you need a robust system to handle all the use cases that might come up when selling parts to service them. Kristina ...