The B2B eCommerce Landscape And Outlook With Mark Brohan
The Hard Truth About B2B eCommerce - Un pódcast de Isaiah Bollinger - Miercoles
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Mark Brohan is the leading researcher on B2B eCommerce and Vice President at Digital Commerce 360 who reports on all things eCommerce. B2B eCommerce is now accounting for a significant portion of all B2B sales and is driving innovation in many B2B organizations. Mark believes that B2B eCommerce is in a similar state to when B2C eCommerce was becoming a critical part of retail in the 2010s. This means its that critical for B2B organizations to get it right or become what the legacy retailers b...
