Sea Life Centre to Fortnite: children's lockdown with Rocket

The IAB UK Podcast - Un pódcast de IAB UK

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Rocket are a youth and children's marketing business who help brands understand young people. Their lockdown diaries with children aged 5-11 reveal how kids have reacted to being stuck at home and in this episode James Chandler speaks to James Erskine and Sophie Thirlwell about some of the children's brands that have made a big impression - from Sea Life Centre's lesson plans to Fortnite putting on a concert for 27 million people. Find out more about them at wearerocket.co.uk Hosted on Acast. See acast.com/privacy for more information.

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